Jonathan S. at PixelForge Studio partnered with PageSpeed99 for white-label speed work across 12 client sites over 6 months. Average PSI gain +58 points, every site hit 90+, and the agency retained 3 clients who were leaving due to slow sites.
Client: Jonathan S., Agency Founder (PixelForge Studio)Industry: Web Agency / White-LabelVerified in: PageSpeed Insights
12 sites
Optimized
+58 pts
Avg PSI gain
12/12
Hit PSI 90+
6 months
Partnership
3 clients
Retained
+$42k
New ARR
12 sites
Over 6 months
7 Elementor
Builder mix
3 Divi + 2 Kadence
Remaining sites
How we verify: Every site in this partnership was verified in Google's PageSpeed Insights before live deploy. Jonathan received white-label PDF audit reports for each project under the PixelForge Studio brand.
The Challenge
Jonathan S. founded PixelForge Studio, a 4-person web agency building WordPress sites for small businesses. By mid-2025, speed complaints were his #1 client churn risk — three clients had mentioned switching agencies because their sites "felt slow on phones."
Jonathan could design and build in Elementor and Divi, but deep performance optimization wasn't his team's core skill. Hiring a performance specialist full-time didn't make sense at his project volume. He needed a white-label partner who could deliver PSI 90+ under his brand with fixed pricing.
Finding 01
Elementor sites averaged PSI 34
Seven Elementor Pro client sites averaged PSI 34 mobile — render-blocking CSS and oversized hero images were the consistent pattern across industries.
Finding 02
Divi sites had CLS issues
Three Divi client sites averaged CLS 0.19 — missing image dimensions and dynamic CSS loading caused layout shifts on property and service pages.
Finding 03
No staging workflow for speed work
Jonathan's team optimized live sites ad-hoc, causing downtime and broken layouts. Two clients lost form submissions during a failed plugin cleanup attempt.
Finding 04
Clients couldn't verify results
Previous freelancers sent screenshots of GTmetrix scores. Clients didn't trust the numbers — Jonathan needed PSI-verifiable results he could show in client meetings.
The Stack
Over 6 months, PageSpeed99 optimized 12 client sites for PixelForge Studio: 7 Elementor Pro, 3 Divi, and 2 Kadence. Hosting ranged from Flywheel and Cloudways to SiteGround and Kinsta.
Component
Details
Agency
PixelForge Studio (4-person team)
Builders
Elementor Pro (7), Divi (3), Kadence (2)
Hosting
Flywheel, Cloudways, SiteGround, Kinsta
Optimization plugins
WP Rocket, Perfmatters (varied per site)
Delivery model
White-label PDF audits under agency brand
Timeline
12 sites over 6 months (Oct 2025 – Mar 2026)
What We Did
Each site followed PageSpeed99's staging-first workflow — cloned, optimized, PSI-verified, then deployed with Jonathan's client approval. Jonathan presented results under the PixelForge Studio brand.
Elementor Sites (7)
Deferred unused Elementor CSS via WP Rocket on all 7 sites
Self-hosted Google Fonts on 5 of 7 sites (OMGF plugin)
Average PSI gain: 34 → 93 (+59 pts)
Fastest delivery: 28 hours (SaaS landing page)
Divi Sites (3)
Enabled Divi static CSS file generation on all 3 sites
Fixed image module dimensions for CLS on listing pages
Removed unused Divi module CSS via Perfmatters
Average PSI gain: 26 → 91 (+65 pts)
Included Coastal Realty Group (PSI 22 → 91)
Kadence Sites (2)
Optimized Kadence Blocks CSS loading on both sites
Configured Kadence Pro performance settings
Self-hosted fonts and deferred non-critical Kadence scripts
Average PSI gain: 41 → 94 (+53 pts)
Both sites green in Search Console within 21 days
Agency Workflow
White-label PDF audit template with PixelForge Studio branding
Fixed-price quotes Jonathan could mark up for clients
Staging-first — zero live-site downtime across 12 projects
PSI verification links in every client deliverable
30-day post-launch monitoring included per site
Results
All 12 sites verified in PageSpeed Insights before live deploy. Below is the aggregate performance across the partnership.
PageSpeed99 Audit ReportPDF
Avg mobile PSI36→93
Lowest final PSI88→90+
Avg LCP improvement7.8s→1.8s
Sites with CWV green4/12→12/12
Avg delivery time—→38 hrs
Client retentionAt risk→3 saved
Core Web VitalsMixed→12/12 Pass
Metric
Before
After
Change
Sites optimized
0
12
6-month partnership
Avg mobile PSI
36
93
+58 pts
Lowest site PSI (after)
—
90
All above 90
Avg LCP (mobile)
7.8s
1.8s
−77%
Avg INP
420ms
82ms
−80%
Avg CLS
0.16
0.03
−81%
Avg delivery time
—
38 hours
Per site
Agency ARR from speed
$0
+$42k
Upsell revenue
Business Impact
Jonathan tracked agency revenue and client retention across the 6-month partnership. Speed optimization became PixelForge Studio's highest-margin add-on service.
3 clients
Retained from churn
Were leaving due to slow sites — stayed after PSI 90+
+$42k
Annual recurring revenue
Speed optimization upsells at avg $3,500/site
12/12
PSI 90+ delivery rate
Every site hit guarantee threshold before live deploy
What Didn't Work (Before Us)
Jonathan tried hiring a freelancer first
Before PageSpeed99, Jonathan hired a freelance developer for $2,200 on a Divi client site. PSI moved from 28 to 52 — not enough to retain the client. The freelancer billed hourly and the project took 3 weeks with two rounds of broken layouts on the live site.
White-label PSI reports closed deals
Jonathan started including PSI before/after screenshots in client proposals. Speed optimization upsells went from "nice to have" to a standard line item — averaging $3,500 per site with PageSpeed99's fixed wholesale pricing underneath.
Client Quote
DiviAgency PartnerWhite-Label
★★★★★
PSI 94 · Divi · White-label partner
"I run a web agency and use PageSpeed99 for all client speed work. Results on Divi and Elementor sites are consistently impressive. My clients see my brand — not theirs."
Timeline
Day 0
Partnership Onboarding
Jonathan set up agency partner channel. White-label audit template configured with PixelForge Studio branding. First client site audit delivered within 18 hours.
Day 1
First Site Deploy
Coastal Realty Group (Divi) optimized on staging — PSI 22 → 91. Jonathan presented white-label report to client. Live deploy approved same week.
Day 2
Pipeline Scaling
Sites 2–6 delivered over 8 weeks. Elementor and Kadence projects added to pipeline. Jonathan began offering speed as standard upsell.
Day 2–32
6-Month Partnership
12 sites completed by month 6. All hit PSI 90+. Three at-risk clients retained. $42k new ARR from speed optimization upsells.
Key Takeaways
If you run a WordPress agency, a white-label speed partner can turn performance from a churn risk into a revenue line.
PSI 90+ is a client retention tool. Three of Jonathan's clients were leaving due to slow sites. Verified PSI results kept them — and opened upsell conversations.
Staging-first protects your reputation. Zero live-site downtime across 12 projects. Clients never saw broken layouts or form outages during optimization.
Fixed pricing beats hourly billing. Jonathan marks up PageSpeed99's fixed wholesale price and delivers under his brand — predictable margins on every project.
Builder-specific expertise matters. Elementor, Divi, and Kadence each need different fixes. A partner who knows all three saves weeks per client site.
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